Atlantic Avenue Improvements

The streetscape of Atlantic Avenue, from 2nd to 40th Streets, is showing its age and requires a new level of investment to improve the aesthetic impact and functionality for its many of users. In 2017, grassroots advocacy from business operators on Atlantic Avenue formed the Atlantic Avenue Association and began to advocate for its rehabilitation.

An “Activate Atlantic Avenue” visioning study was conducted by the City from 2017-2018. Improvements to Atlantic Avenue are a top priority of the 2020 Resort Area Strategic Action Plan (RASAP) and 2022 Resort Area Mobility Plan (RAMP). This project will advance those priorities as well as contribute to Council’s goal to be a competitive first-class resort for residents, businesses and tourists.

The Atlantic Avenue Streetscape Improvements will be procured as a Progressive Design Build (PDB) project. The PDB approach will create collaboration between the city, designer, and contractor during the initial design process, setting an aggressive and achievable construction schedule while adhering to allowable construction seasons to limit impacts on locals, visitors, and tourism. The PDB procurement approach will also provide for a collaborative partnering environment for project risk identification, risk allocation, and the associated mitigation strategies.

The project will:

  • Improve and widen the sidewalks
  • Create dedicated bike lanes
  • Upgrades to street furnishings (benches, bike racks, planters, litter receptacles and newsstand pedestals)
  • Improved plantings and street trees
  • Consistent signage and lighting
  • Adding opportunities for art to create a sense of arrival

The project is anticipated to be implemented in phases during the offseason beginning as early as the fall of 2024.

Atlantic Avenue