The unique experiences offered in Virginia Beach entices national and international visitors to return year after year. Our travel and tourism growth continues to generate a significant economic impact for our community and enhances the quality of life for the citizens of Virginia Beach.
In 2017, Virginia Beach hosted 19 million domestic visitors (10.1 million overnight visitors and 8.9 million day visitors) with average overnight visitor spending of $588 per party. (Source: Longwoods International)
The annual average household income of overnight visitors to Virginia Beach is $61,170.
Travelers are coming to Virginia Beach from across the country and the globe to experience our world-class restaurants, craft breweries, music festivals, oyster farms, beaches, and more. In 2017, 408,000 international travelers visited
Virginia Beach, a 4.0% increase from 2016. Visitors from Canada accounted for
44% of Virginia Beach’s total international visitation. (Source: Tourism
Even outside of the typical June-August tourism season, Virginia Beach hotels maintain a 63.7 percent occupancy rate, making Virginia Beach a year-round destination.
Economic Impact of Tourism
The research, reported by Longwoods International, shows the city has experienced increases for the past five consecutive years (2013 – 2017) in visitor spending. Virginia Beach visitors spent a record $2.45 billion in 2017, an increase of 6 percent over 2016. (Source: Longwoods International)
Tourism is an important contributor to Virginia Beach's local economy. On a regional level, tourism-supported jobs totaled 48,020 ($1.07 billion in salaries) while local and state tourism-related taxes derived from activity in Virginia Beach were $419.9 million. (Source: US Travel Association)
On a state level, spending by domestic travelers to Virginia in 2017 equaled $68 million a day. Overall travel expenditures increased 4.4 percent to $24.8 billion. As the fifth largest private employer in Virginia, the travel and tourism industry supported more than 232,000 jobs and $5.9 billion in payroll. (Source: US Travel Association)
Convention Center Impact
Visitors are attracted to Virginia Beach for many reasons, not just our three world-class beaches. Sports events are a major draw, as is the 516,000 square foot Virginia Beach Convention Center (VBCC) and the numerous major attractions throughout the Virginia Beach MSA. In fiscal year 2017-2018, the VBCC contributed $11,112,782 direct and indirect revenue to the City.
For more information, contact the Virginia Beach Convention and Visitors Bureau at www.visitvirginiabeach.com or (757) 385-2000.