The unique experiences offered in Virginia Beach entices national and international visitors to return year after year. Our travel and tourism growth continues to generate a significant economic impact for our community and enhances the quality of life for the citizens of Virginia Beach.
In 2016, Virginia Beach hosted 15.2 million visitors (7.1 million overnight visitors and 8.1 million day visitors) with average visitor spending of $1,955.
The annual average household income of visitors to Virginia Beach is $114,821.
Travelers are coming to Virginia Beach from across the country and the globe to experience our world-class restaurants, craft breweries, music festivals, oyster farms, beaches, and more. In 2015, 2.6 million overseas travelers visited the region for leisure or business travel. Visitors from Western Europe accounted for 38% of the region's total visitors.
Economic Impact of Tourism
Tourism is an important contributor to Virginia Beach’s local economy. Local tourism-supported jobs totaled 45,785 ($956 million in salaries) while local and state tourism-related taxes derived from activity in Virginia Beach were $384 million. Data released by the United States Travel Association (USTA) reveals that direct travel-related expenditures for Virginia Beach in 2015 reached $1.4 billion , a 2.4 percent increase over 2014. Even outside of the typical June-August tourism season, Virginia Beach hotels maintain a 64.9 percent occupancy rate, making Virginia Beach a year-round destination.
Visitors are attracted to Virginia Beach for many reasons, not just our three world-class beaches. Sports events are a major draw, as is the 516,000 square foot Virginia Beach Convention Center (VBCC) and the numerous major attractions throughout the Virginia Beach MSA. In 2015, the VBCC contributed $9,739,798 direct and indirect revenue to the City.
For more information, contact the Virginia Beach Convention and Visitors Bureau at www.visitvirginiabeach.com or (757) 385-2000.
2015 Convention and Visitors Bureau Annual Report
Download Economic Impact of Tourism Fact Sheet